Prada
Prada’s campaign for the 2025 Lunar New Year celebrates the Year of the Snake.
Photographed by Oliver Hadlee Pearch, under the creative direction of Ferdinando Verderi, the 'We, The Snake' campaign features brand ambassadors with snake-like human silhouettes that reinterpret the animal that is much respected in Chinese culture.
Credits
Photographer: Oliver Hadlee Pearch
Production: BLOC Productions
Talents: Jia Ling, Li Xian, Ma Long, Ma Yili, Yang Shuyu, Wu Hung, Peng Wei, Zhang Enli, Rossana Hu, Du Juan, Ju Xiaowen, Zhao Le
